DUKE + DEXTER LAUNCHES ITS SS22 COLLECTION 'TIME + PLACE'

Since launching in 2015, Duke + Dexter has expanded from its London roots into a global community; working with athletes, musicians, artists, designers, photographers, and pioneers who do things differently and go against the grain.

This season, D+D wants to take you away. Not to a specific place, but to a time, where the sun is shining, the days are long, and the company couldn’t be any better.

The brand’s SS22 collection is inspired by leisure. The greenery of an old-school country club, the wild aesthetic of the 80’s + 90’s, and a sense of freedom that only comes from playing your summer soundtrack with the roof down.  When shooting, the brand wanted to make those moments seem as real as possible, and bring them to you, the customer, in the only way they could – so back in February, 7 of the D+D team boarded a plane at a very grey looking Heathrow and headed over the pond in pursuit of the sun.

This shoot really reflects the team’s time in California together – rather than a polished campaign full of pictures of good-looking models, it’s a series featuring the designers, photographers, friends of the brand, and even some of Holmby Park Lawn Bowling Club’s seasoned professionals, all doing what they do best and genuinely enjoying the whole process along the way. 

Time + Place is a concept built to forget the days of flawless models and faceless brands – it’s about showing you the reality of the D+D brand, the people behind it, and what it means to them: special moments with great people.  

That sums up what D+D is all about – deeply passionate and talented people, who are out to push for change in an industry that’s increasingly shifting towards something we hate: fast fashion. The team does it with conviction; creating styles and stories that exist for a reason. It’s this purposeful drive and desire to always be better that makes them who they are. 

Take a look at some of our favourite shots from the brand’s campaign below: