Axel Arigato Launches Midnight Low Sneaker

Swedish contemporary footwear label Axel Arigato launch their latest piece: The Midnight Sneaker.

The Midnight Sneaker represents the introduction of a low-top sneaker crafted from organic cotton. It’s indicative of both the brand's commitment to sustainability as well as its continuous effort to evolve and diversify its core offering. A unisex style available in 8 colourways comprising white, black and blue as well as multi-paisley print and a leopard print. 

Breakout British singer/songwriter Ama Lou, and viral/Gen Z tastemaker Gully Guy Leo bring the unisex Midnight Sneaker and hero piece from the SS21 collection to life in the campaign.

Shot by Max Siedentopf, the Nabimian-German creative known for his irreverent imagery, the campaign blends the retro look and feel of the Midnight Sneaker, with a youthful nostalgia, and dream-like domesticity; bringing humour and illusion to the everyday.

Made by hand in Europe, using a propriety autoclave technology, minimizes transit and excess production waste. Compositionally, the Midnight trainer is composed of recycled cotton and viscose and the lining and laces are made from natural organic cotton, meaning free from bleach or dye.

Prices start at £120, €135, $170
Stockists include: Harvey Nichols UK, Browns Fashion, END. Clothing, SSENSE, Lane Crawford, Level Shoes, Illum, La Rinascente, Luisa Via Roma, Le Bon Marché, Galeries Lafayette among others.