Zurich-based sock label OPEND have a simple concept, unisex socks, that are one-size and guarantee no blisters. Seems like a big statement for a small Swiss sock company. Well, here’s why it’s true:

NAKED FEET
When you wear OPENDs, the brand promises that your feet will feel completely naked because of the unique fabric structure, every sock fits as if it were individually tailored for your feet.

One OPEND yarn is 20x thinner than a single hair, resulting in flexibility and a super snug fit which makes your feet feel as if they aren’t wearing anything at all [a blessing given the comfort level of high-end sneakers these days)]. And on top of that, the socks are a one-size fit, meaning they cover all sizes EU 36-46 which is pretty convenient.

NO WASTE
Due to the unisex design and comfortable fit, combined with the one-size-fits-all concept. It’s easier to shop online, easier to buy gifts for people and means even fewer returns. It might not sound like much from a sustainability standpoint, but this small change avoids excessive overproductions and waste - meaning the environment likes it too.

NO BLISTERS
You've probably heard this before from other brands. So what's different this time? Well, blisters are usually formed in a moist and hot climate causing your sock to move out of sync with your foot's motion - the result is friction and ultimately blisters. As the socks were originally designed for sportswear, the name ‘OPEND’ actually stands for open-end meaning you can run or workout for as long as you want with these socks because you won’t get blisters. You guys [like us at NCL] probably nearly always experience blisters when getting a new pair of sneakers or shoes and just bear through the pain. Telling everyone and ourselves that we’re just “wearing them in”.

When really, to avoid that pain you could just be wearing a pair of OPEND socks. This is how it works: The dense structure of the ultra-flexible yarns means the socks stay snug to your feet ensuring nothing moves. In doing so, friction between your sock and foot is prevented meaning no blisters.

YOU CAN SIT WITH US
OPEND stands for "open-end". And that is exactly what defines the philosophy of the brand: Open to everything and everyone. They want to run an inclusive, diverse brand where all people are welcome. Well, at least everyone who wears a size 36-46.

Take a look at the different types of OPEND socks below, you can shop the full range here.
More shots linked on OPEND’s Instagram.